Case Study 1: Islamic
Society of North America (ISNA)
Background: ISNA is the largest Islamic
organization in North America; it is the umbrella of many associations
and professional bodies with total assets of $ 3.8 Million. ISNA
is our largest account.
Problem: Convention and conferences
sponsorships
Solution: NSM successfully
customized and promoted sponsorship packages to potential sponsors.
We increased ISNA revenues by more than 40% in the last convention
(August 2001)
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